Color Wow Color Security Shampoo is a color safe shampoo. This shampoo for color-treated hair does not contain any silicones, conditioning agents or pearlizing agents. These ingredients leave behind a film that not only dulls the hair but can clog the cuticle, impeding new hair growth. Shampooing with traditional shampoos never gets the hair totally clean, but this color safe clarifying shampoo alternative leaves nothing behind. This color safe shampoo for oily hair works well because it doesn’t contain any stay behind ingredients that can cause oil build up. This color-safe shampoo is for fine hair because it doesn’t leave behind ingredients that clog follicles and can ultimately cause hair-loss. This color safe shampoo for red hair, blonde hair, and brown hair keeps color true and bright. This shampoo is a sulfate free shampoo and is one of the best color safe shampoos on the market. Unlike most color safe conditioners, Color Wow Color Security Conditioner’s formula contains no typical conditioning agents that can oxidize on the hair, corrupt the color and turn it brassy. Color Wow conditioner for color-treated hair has proprietary translucent conditioning agents that won’t build up, yellow, or darken hair in order to preserve the clarity and integrity of freshly-colored hair. It is a paraben-free conditioner and sulfate free conditioner. This color protect conditioner instantly smooths, detangles, hydrates and silkens color-treated hair using ONLY translucent, non-color-corrupting agents. It is safe to use on color treated and non-color treated hair.