- MISSION: We’re on a mission to rid the world of plastic waste whereas providing our clients 100% sustainable, ethically sourced merchandise, comprised of pure and efficient substances. Higher for you. Higher for the planet.
- PROBLEM: Plastic. Over 40% of plastic comes from product packaging (We’re altering that!) 80 Billion plastic bottles disposed of all over the world every year are from shampoo & conditioner alone. eight Million tonnes of plastic find yourself within the ocean yearly. 9/10 fish have ingested microplastics in keeping with research. By 2050 there might be extra plastic within the sea than fish. Solely 9% of ALL plastic ever made has been recycled. Each particular person on earth consumes 40,000 microplastics every year.
- SOLUTION: Ethique is the world’s first zero waste and most sustainable way of life magnificence model. We use biodegradable substances and compostable packaging so all our strong bars go away no hint (besides the luscious pores and skin and hair it leaves behind, in fact!). Our merchandise are tremendous concentrated so by switching to magnificence bars, you are saving plastic bottles going to landfill. Ethique is New Zealand’s highest scoring BCorp in addition to carbon fiber impartial and dwelling ware employer.
- JOURNEY: Thus far we saved our planet from over 5 million plastic bottles! We have transformed hundreds of followers to plastic free magnificence and are genuinely making a distinction to the quantity of plastic waste made and disposed of yearly. Our new objective is to avoid wasting 50 million by 2025 (and we’re on monitor already!). To place our cash the place our mouth is, every year 20% of our revenue goes to charities combating alongside us to guard the planet. Be part of the revolution and #giveupthebottle
- THE GUARDIAN: Equal To five Bottles of Liquid Conditioner – 5.1 Liters of water saved. The Guardian was created for these individuals who undergo from very dry, very broken or frizzy hair. Containing a lot of cocoa butter, coconut oil, vitamin B5 and zesty lime oil it can tame your frizz, hydrate dry hair and make your hair look easy and lush (it will not restore your hair, it’s unimaginable to restore one thing that’s lifeless.) The Guardian can be used as a shaving bar or an in-bathe moisturiser.
The Guardian was created for these individuals who undergo from very dry, very broken or frizzy hair.